Consumer demand
Globescan surveyed 10,000 consumers from 13 countries and it found that 80% of surveyed consumers expected companies to ensure that the wooden products they sell are not contributing to deforestation. It also found that 50% of the surveyed consumers recognise the FSC label and they trust FSC to be effective in protecting forests. In addition, the survey also found that the consumer’s respect for companies go up when they partner with a not-for-profit organisation to help solve social issues.
Interview
Interview: Natuzzi on the Value of FSC
Pasquale Junior Natuzzi, Creative Director at Natuzzi, emphasises on the importance of such consumer recognition of the FSC label for one of the world’s most recognised furniture brand in the video interview below. Junior Natuzzi has been working towards building Natuzzi into a lifestyle brand and it is particularly interesting to hear his views on changing consumer trends towards sustainable consumption.
Brochure - Furniture
In the 2018 Green Home Furnishings Consumer Study, 92% of the respondents (from a total of 500 respondents), had expressed an interest in buying wood furniture certified as legal and coming from responsibly managed forests.
FSC-certified forests have environmental, economic and social benefits.
As the world’s most trusted sustainable forest management solution, FSC labelling tells customers that the materials used originate from sustainable and legal sources.
Download our brochure on the ‘Value of FSC for Furniture’ to find out more about the benefits of FSC for furniture companies and the world’s forests.
FSC Promotional Licence
Many trusted retailers across the globe are FSC promotional licence holders. Retailers who buy finished, FSC-labelled products from an FSC-certified company and sell these on to end users may apply to FSC for a promotional licence to enable them to use the FSC trademarks to promote these products. Similarly, organisations that use FSC-certified products as part of their operations or business, but do not sell them, may apply for a licence to promote FSC.
FSC works in close collaboration with small, medium and large furniture retailers and manufacturers to help them communicate their commitment to FSC certification and increase awareness around sustainable forestry and its benefits. IKEA is one such company and shares the value of FSC in their testimony below:
Working with FSC provides us with the most robust system to improve responsible forest management as we are committed to only using wood from more sustainable sources (wood which is FSC certified or recycled) by 2020.
Mikhail Tarasov, Global Forestry Manager, IKEA of Sweden
Tools
FSC Tools to Promote your Sustainability Story
- FSC Trademark Portal
Promotional license holders and certificate holders get complimentary free access to the FSC Trademark Portal. On average, certificate holders generate and download 9,000 labels every month through this portal. The video below gives a quick tutorial on how it works.
- FSC Marketing and Communications Toolkit
Promotional licence holders and certificate holders get free access to the marketing and communications toolkit. This platform provides ready-to-use digital and in-print promotional materials like web banners, posters, hang-tags, etc. Moreover, it also contains campaign examples and ideas from across the world.
Contact us
FSC certification and tools can help businesses grow while fighting climate change
Please get in touch with us to know more about the benefits of FSC certification and how to get FSC certified.