This decision underscores the airline's commitment to responsible practices and highlights the growing importance of sustainable sourcing within the aviation and publishing industries.
By choosing FSC-certified paper, Kenya Airways aligns itself with the global movement for sustainable forestry. FSC certification ensures that the paper used for Msafiri comes from responsibly managed forests, promoting biodiversity conservation, social equity, and economic viability. This commitment not only benefits the environment but also supports the livelihoods of forest communities.
“Kenya Airways is proud to be a leader in sustainable aviation,” said Ruth Fridah Mutembei, Kenya Airways’ Lead for Sustainability. “By using FSC-certified paper, we are taking a significant step towards reducing our environmental impact and inspiring others to follow suit.”
This move reflects a broader trend in the corporate world, where sustainable procurement is becoming increasingly important. By integrating FSC-certified products into their supply chains, businesses can contribute to a more sustainable future.
As Kenya Airways continues to innovate and evolve, its commitment to sustainability will undoubtedly shape the future of the aviation industry. By making conscious choices, like using FSC-certified paper, the airline is setting a positive example for others to follow.
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