Unite in the Forest Fight blog series - Part Three: Combatting the climate crisis and biodiversity loss: How verified forest data is benefitting businesses
For far too long, the value of forests has been measured by the quantity of commercial products we can take from them. Unsustainable harvesting of timber, rubber, and other forest products are taking their toll, as is continued deforestation for expansion of agricultural land for livestock feed production, such as soy and, and for crops such as palm oil[1].
It’s no surprise that each year approximately 12 million hectares of forest are destroyed[2]. Traditionally, economic incentives have prioritized degradation and conversion at the expense of conservation, often neglecting the vital efforts of forest managers.
Yet, as the world confronts the imperative of achieving a global net-zero by 2050, forest stewardship finally finds its rightful place in the spotlight.
The forest through a new lens
Companies that either directly or indirectly contribute to unsustainable forestry practices are facing increasing scrutiny, with greenwashing practices being exposed. The private sector is under mounting regulatory pressure to disclose their environmental impacts, while consumers and investors demand comprehensive strategies to address carbon footprints.
The reality is, the undervalued ecosystem services that forests provide hold the key to our sustainable future. Beyond the positive environmental and social impact, the business value of supporting these services is tangible.
Ecosystem services cover activities like the forests’ ability to provide fresh air and water, regulate soil erosion, store carbon and more. Not to mention forests’ importance for tourism, and the habitat they provide to wildlife, which is linked to biodiversity protection.
Historically known as Ecosystem Services and soon to be renamed “Verified Impact ”, the solution we are developing aims to match businesses to ecosystem-services projects in FSC-certified forests. These projects, run on the ground by forest managers, focus on monitoring, maintenance, and improvement of ecosystem services. The business, as a project sponsor, has access to credible, verified data around the real-world environmental and social impact that the project is having.
These claims provide substance to storytelling efforts, offer transparency for regulatory compliance, and motivate business investment. In turn, the company’s reputation is strengthened, which is good for performance, too.
Verified impact in action
Huong Son State Forest Company is actively engaged in protecting and restoring the forest within Vietnam's Ha Tinh province, leveraging the benefits of FSC ecosystem services claims. Spanning 20,000 hectares of forest land, this region hosts a rich biodiversity of more than 2,300 plant and animal species. Thanks to its commitment, 727,425 tons of carbon dioxide (CO2) were successfully sequestered from the atmosphere during the period spanning from 2015 to 2020.
A partnership between Mull and Iona Community Trust (MICT) and TreeStory was successful in achieving the first FSC Ecosystem Services impact verification in the UK for Ardura Forest, on the Isle of Mull. The forest became FSC certified in 2020, as part of the UK Forest Certification (UKFCG) group scheme, confirming that its management meets FSC’s globally recognized Principles and Criteria for responsible forest management. Through their management, MICT has restored 47.4 hectares of natural forest between 2019 and 2023.
These are just two of the many companies using Ecosystem Services (soon Verified Impact) to raise their profile as forest stewards. To learn how you can benefit from our Verified Impact solution, contact FSC via ecosystemservices@fsc.org.
[1] WWF Basket: Deforestation and Conversion. https://www.wwf.org.uk/wwf-basket/deforestation (accessed 31 July 2023)
[2] UN Environment Programme, Why do Forests Matter? Available at: https://www.unep.org/explore-topics/forests/why-do-forests-matter